Opening Cereal
Sep 16th, 2011 by MPC Press
TVs are bigger, slimmer, better. Cameras are digital; yes, we can see our pictures right away! Heck, we have microwaves. Even paper bags have handles now. A lot has changed over the last 30 years. But I was looking at a box of Cheerios yesterday (we’re working on a cereal promotion campaign with Rhyme) and I realized that nothing had changed with this product. Of course, I am happy that the flavor has stayed the same, but we all know how tricky it is to open the plastic. You don’t want to use scissors, as you will lose some of the ability to fold the plastic back into the box. So, you pull the plastic from each sides with hope of separating. Not easy, and frustrating. And when you do succeed, rolling up the plastic does not work well until half of the cereal has been eaten. How do you keep the cereal fresh? And how do you open the plastic? There must be a better way!!!
