http://www.mpcpress.com An independent boutique publisher, founded in a San Francisco garage in 1990. Thu, 11 Mar 2010 05:22:12 +0000 http://wordpress.org/?v=2.7 hourly 1 http://www.mpcpress.com/2010/03/07/boyz-house/comment-page-1/#comment-389 Henery Schaffer Sun, 07 Mar 2010 06:19:20 +0000 http://www.mpcpress.com/?p=915#comment-389 Nice writing style. I look forward to reading more in the future. Nice writing style. I look forward to reading more in the future.

]]> http://www.mpcpress.com/contact/comment-page-1/#comment-388 admin Sun, 07 Mar 2010 06:18:00 +0000 http://www.mpcpress.com/?page_id=20#comment-388 ]]> http://www.mpcpress.com/books/lawrence-the-laughing-cookie-jar/comment-page-1/#comment-382 MPC Press International » Blog Archive » Child’s Play Wed, 24 Feb 2010 15:57:49 +0000 http://www.mpcpress.com/?page_id=46#comment-382 [...] there is no review on the cover of “No More Mac and Cheese”.  For “Lawrence the Laughing Cookie Jar”, we called Mrs. Fields, Mrs. GoodCookie, Otis Spunkmeyer, and others, but no one responded.  With [...] [...] there is no review on the cover of “No More Mac and Cheese”.  For “Lawrence the Laughing Cookie Jar”, we called Mrs. Fields, Mrs. GoodCookie, Otis Spunkmeyer, and others, but no one responded.  With [...]

]]> http://www.mpcpress.com/books/no-more-mac-and-cheese/comment-page-1/#comment-381 MPC Press International » Blog Archive » Child’s Play Wed, 24 Feb 2010 15:57:29 +0000 http://www.mpcpress.com/?page_id=49#comment-381 [...] product.  At MPC, we strive to put a review on each cover.  We were off to a slow start with “No More Mac and Cheese, a Bachelor’s Guide to Cooking with Ease.”  Given that it is a cookbook, we first thought we had hit paydirt when word came out that Julia [...] [...] product.  At MPC, we strive to put a review on each cover.  We were off to a slow start with “No More Mac and Cheese, a Bachelor’s Guide to Cooking with Ease.”  Given that it is a cookbook, we first thought we had hit paydirt when word came out that Julia [...]

]]> http://www.mpcpress.com/books/no-more-mac-and-cheese/comment-page-1/#comment-372 MPC Press International » Blog Archive » Perfect Results Not Guaranteed Wed, 10 Feb 2010 00:35:33 +0000 http://www.mpcpress.com/?page_id=49#comment-372 [...] phone rang at about 8:00 p.m. on a Friday night. It was 1991, and No More Mac and Cheese, A Bachelor’s Guide to Cooking with Ease had just been published, with enormous fanfare in the U.S…really in California…actually [...] [...] phone rang at about 8:00 p.m. on a Friday night. It was 1991, and No More Mac and Cheese, A Bachelor’s Guide to Cooking with Ease had just been published, with enormous fanfare in the U.S…really in California…actually [...]

]]> http://www.mpcpress.com/books/no-more-mac-and-cheese/comment-page-1/#comment-369 MPC Press International » Blog Archive » One Word Titles Mon, 01 Feb 2010 23:18:23 +0000 http://www.mpcpress.com/?page_id=49#comment-369 [...] may not have been the best name for our most recent title.  (And the cover of our cookbook, “No More Mac & Cheese, A Bachelor’s Guide to Cooking with Ease” was in this color green, maybe not the most appetizing for a cookbook.)  But what is wrong with [...] [...] may not have been the best name for our most recent title.  (And the cover of our cookbook, “No More Mac & Cheese, A Bachelor’s Guide to Cooking with Ease” was in this color green, maybe not the most appetizing for a cookbook.)  But what is wrong with [...]

]]> http://www.mpcpress.com/books/rhyme/comment-page-1/#comment-368 MPC Press International » Blog Archive » One Word Titles Mon, 01 Feb 2010 23:18:08 +0000 http://www.mpcpress.com/?page_id=65#comment-368 [...] “Rhyme” may not have been the best name for our most recent title.  (And the cover of our cookbook, “No More Mac & Cheese, A Bachelor’s Guide to Cooking with Ease” was in this color green, maybe not the most appetizing for a cookbook.)  But what is wrong with calling a book “Rhyme”?  Rhyme is the name of the protagonist in the story, a pig who only speaks in rhyme, so it seems a fitting title.  Here is the problem.  When I refer people to Amazon to purchase the book, and they type “Rhyme”, our book is #5 on the list.  You may first find: “Read-Aloud Rhymes for the Very Young” or “Nursery Rhymes, Mother Goose.”  Actually, we are proud to have moved up to #5, but for many months “Rhyme” was nowhere to be found, perhaps listed at about #100, until sales began to kick in a bit.  When I asked Amazon why my book would not be listed first, considering it is the only book simply titled “Rhyme”, it was confirmed that the best selling titles on Amazon with the word “Rhyme” as part of the title would appear in order.  It is possible that Rhyme becomes a best seller and is indeed #1 on the Amazon list, but for now, one needs to type “Rhyme Will Marks” (title and author) or “Rhyme, A Pig in Politics” (informal name) to find the book quickly.  So, prospective authors, think carefully about using one word titles!  [...] [...] “Rhyme” may not have been the best name for our most recent title.  (And the cover of our cookbook, “No More Mac & Cheese, A Bachelor’s Guide to Cooking with Ease” was in this color green, maybe not the most appetizing for a cookbook.)  But what is wrong with calling a book “Rhyme”?  Rhyme is the name of the protagonist in the story, a pig who only speaks in rhyme, so it seems a fitting title.  Here is the problem.  When I refer people to Amazon to purchase the book, and they type “Rhyme”, our book is #5 on the list.  You may first find: “Read-Aloud Rhymes for the Very Young” or “Nursery Rhymes, Mother Goose.”  Actually, we are proud to have moved up to #5, but for many months “Rhyme” was nowhere to be found, perhaps listed at about #100, until sales began to kick in a bit.  When I asked Amazon why my book would not be listed first, considering it is the only book simply titled “Rhyme”, it was confirmed that the best selling titles on Amazon with the word “Rhyme” as part of the title would appear in order.  It is possible that Rhyme becomes a best seller and is indeed #1 on the Amazon list, but for now, one needs to type “Rhyme Will Marks” (title and author) or “Rhyme, A Pig in Politics” (informal name) to find the book quickly.  So, prospective authors, think carefully about using one word titles!  [...]

]]> http://www.mpcpress.com/2008/12/17/should-rhymes-include-only-real-words/comment-page-1/#comment-343 MPC Press International » Blog Archive » Dr. Seuss Dissent Wed, 20 Jan 2010 23:36:09 +0000 http://www.mpcpress.com/?p=315#comment-343 [...] expect to be flooded with feedback after citing the possible imperfection of Dr. Seuss rhymes: Should Rhymes Include Only “Real” Words?  December 17, 2008  But opinions there were, and total disagreement…In fact, we did not hear from a single [...] [...] expect to be flooded with feedback after citing the possible imperfection of Dr. Seuss rhymes: Should Rhymes Include Only “Real” Words?  December 17, 2008  But opinions there were, and total disagreement…In fact, we did not hear from a single [...]

]]> http://www.mpcpress.com/books/no-more-mac-and-cheese/comment-page-1/#comment-338 MPC Press International » Blog Archive » The Spine is Fine but Be a Lover of the Cover Tue, 12 Jan 2010 00:46:41 +0000 http://www.mpcpress.com/?page_id=49#comment-338 [...] sell best when more than just the spine is showing.  When 5,000 copies of No More Mac and Cheese, A Bachelor’s Guide to Cooking with Ease, landed on our doorstep, we at MPC knew that creativity was in order.  With No More Mac and Cheese [...] [...] sell best when more than just the spine is showing.  When 5,000 copies of No More Mac and Cheese, A Bachelor’s Guide to Cooking with Ease, landed on our doorstep, we at MPC knew that creativity was in order.  With No More Mac and Cheese [...]

]]> http://www.mpcpress.com/books/no-more-mac-and-cheese/comment-page-1/#comment-337 MPC Press International » Blog Archive » Managing One’s Time When the Press Comes Calling Mon, 04 Jan 2010 15:23:21 +0000 http://www.mpcpress.com/?page_id=49#comment-337 [...] new book is published, it is impossible to be overprepared for incoming calls from the press. With No More Mac and Cheese, A Bachelor’s Guide to Cooking with Ease, we heavily publicized the book when it was launched in 1990.  Knowing the appeal of a wire-bound, [...] [...] new book is published, it is impossible to be overprepared for incoming calls from the press. With No More Mac and Cheese, A Bachelor’s Guide to Cooking with Ease, we heavily publicized the book when it was launched in 1990.  Knowing the appeal of a wire-bound, [...]

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