An independent boutique publisher, founded in San Francisco in 1990.
Posted in Uncategorized on Oct 18th, 2011
Question. If you are sitting comfortably on a plane, in your stocking feet, and need to use the lavatory at 30,000 feet, must you put on your shoes? For one, it can be uncomfortable fitting your expanded feet into your shoes at this high elevation midway through your flight. More important, does it matter if […]
Posted in Uncategorized on Sep 30th, 2011
Do you talk to the person next to you? We all think about saying more than “hello” to the airplane passenger in the adjacent seat. Some of us have a firm view, one way or the other, and those that do generally believe in keeping quiet. A minority consider it fair game and a way […]
Posted in Uncategorized on Sep 16th, 2011
TVs are bigger, slimmer, better. Cameras are digital; yes, we can see our pictures right away! Heck, we have microwaves. Even paper bags have handles now. A lot has changed over the last 30 years. But I was looking at a box of Cheerios yesterday (we’re working on a cereal promotion campaign with Rhyme) and […]
Posted in Uncategorized on Aug 26th, 2011
We are not awarded points simply for letting dishes get clean by soaking them in the sink. This is actually new to me; I just learned it. Let’s say you put all of the plates and forks and knives in the dishwasher. Obviously the lasagna pyrex would take more than a few minutes of scrubbing so the […]
Posted in Uncategorized on Jul 27th, 2011
No, I’m not talking about betting. Toilet paper. Do you pull it from over or under? In my informal polling, I have found that 90% of the people believe that over is correct. But the only justification cited is that, when you pull it over, you can create the triangles that they make in hotels. […]