Posted in Uncategorized on Jan 4th, 2010
When your new book is published, it is impossible to be overprepared for incoming calls from the press. With No More Mac and Cheese, A Bachelor’s Guide to Cooking with Ease, we heavily publicized the book when it was launched in 1990. Knowing the appeal of a wire-bound, bachelor’s cookbook written in rhyme, our publicist [...]
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Posted in Uncategorized on Mar 20th, 2009
I don’t fit the mold but I will someday. I read old media but publish new media. My favorite newspaper, the San Francisco Chronicle (love the sports, it’s my hometown news, and the liberal bias helps balance my daily reading of the Wall Street Journal), may be closing its doors. Sure, we can’t blame this [...]
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Posted in Cookbook on Dec 19th, 2008
When your new book is published, it is impossible to be overprepared for incoming calls from the press. With No More Mac and Cheese, A Bachelor’s Guide to Cooking with Ease, we heavily publicized the book when it was launched in 1990. Knowing the appeal of a wire-bound, bachelor’s cookbook written in rhyme, our publicist [...]
Read Full Post »