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Tag Archive 'San Francisco Chronicle'

When your new book is published, it is impossible to be overprepared for incoming calls from the press. With No More Mac and Cheese, A Bachelor’s Guide to Cooking with Ease, we heavily publicized the book when it was launched in 1990.  Knowing the appeal of a wire-bound, bachelor’s cookbook written in rhyme, our publicist [...]

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MPC Gaining Market Share

I don’t fit the mold but I will someday. I read old media but publish new media.  My favorite newspaper, the San Francisco Chronicle (love the sports, it’s my hometown news, and the liberal bias helps balance my daily reading of the Wall Street Journal), may be closing its doors.  Sure, we can’t blame this [...]

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When your new book is published, it is impossible to be overprepared for incoming calls from the press. With No More Mac and Cheese, A Bachelor’s Guide to Cooking with Ease, we heavily publicized the book when it was launched in 1990.  Knowing the appeal of a wire-bound, bachelor’s cookbook written in rhyme, our publicist [...]

Read Full Post »