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Tag Archive 'Julia Child'

Child’s Play

There’s an old saying in the book industry: “Better off are you, with a pre-press review.”  If a new book hits the shelves with a comment on the back cover (which will obviously be a positive one), it can only help book sales.  “Love the story, 3 Cheers, Couldn’t Put it Down, I was howling!”—Rickey Jacobs, The [...]

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When your new book is published, it is impossible to be overprepared for incoming calls from the press. With No More Mac and Cheese, A Bachelor’s Guide to Cooking with Ease, we heavily publicized the book when it was launched in 1990.  Knowing the appeal of a wire-bound, bachelor’s cookbook written in rhyme, our publicist [...]

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Child’s Play

There’s an old saying in the book industry: “Better off are you, with a pre-press review.”  If a new book hits the shelves with a comment on the back cover (which will obviously be a positive one), it can only help book sales.  “Love the story, 3 Cheers, Couldn’t Put it Down, I was howling!”—Rickey Jacobs, The [...]

Read Full Post »

When your new book is published, it is impossible to be overprepared for incoming calls from the press. With No More Mac and Cheese, A Bachelor’s Guide to Cooking with Ease, we heavily publicized the book when it was launched in 1990.  Knowing the appeal of a wire-bound, bachelor’s cookbook written in rhyme, our publicist [...]

Read Full Post »