Posted in Uncategorized on Feb 9th, 2010
The phone rang at about 8:00 p.m. on a Friday night. It was 1991, and No More Mac and Cheese, A Bachelor’s Guide to Cooking with Ease had just been published, with enormous fanfare in the U.S…really in California…actually Northern California…maybe more specifically San Francisco…ok let’s be completely truthful–the few blocks surrounding my apartment. In [...]
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Posted in Uncategorized on Jan 4th, 2010
When your new book is published, it is impossible to be overprepared for incoming calls from the press. With No More Mac and Cheese, A Bachelor’s Guide to Cooking with Ease, we heavily publicized the book when it was launched in 1990. Knowing the appeal of a wire-bound, bachelor’s cookbook written in rhyme, our publicist [...]
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Posted in Cookbook on Jan 5th, 2009
The phone rang at about 8:00 p.m. on a Friday night. It was 1991, and No More Mac and Cheese, A Bachelor’s Guide to Cooking with Ease had just been published, with enormous fanfare in the U.S…really in California…actually Northern California…maybe more specifically San Francisco…ok let’s be completely truthful–the few blocks surrounding my apartment. In [...]
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