Feed on
Posts
Comments

Tag Archive 'bachelor's cookbook'

Perfect Results Not Guaranteed

The phone rang at about 8:00 p.m. on a Friday night. It was 1991, and No More Mac and Cheese, A Bachelor’s Guide to Cooking with Ease had just been published, with enormous fanfare in the U.S…really in California…actually Northern California…maybe more specifically San Francisco…ok let’s be completely truthful–the few blocks surrounding my apartment.  In [...]

Read Full Post »

When your new book is published, it is impossible to be overprepared for incoming calls from the press. With No More Mac and Cheese, A Bachelor’s Guide to Cooking with Ease, we heavily publicized the book when it was launched in 1990.  Knowing the appeal of a wire-bound, bachelor’s cookbook written in rhyme, our publicist [...]

Read Full Post »

Perfect Results Not Guaranteed

The phone rang at about 8:00 p.m. on a Friday night. It was 1991, and No More Mac and Cheese, A Bachelor’s Guide to Cooking with Ease had just been published, with enormous fanfare in the U.S…really in California…actually Northern California…maybe more specifically San Francisco…ok let’s be completely truthful–the few blocks surrounding my apartment.  In [...]

Read Full Post »