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Category Archive for 'Cookbook'

Child’s Play

There’s an old saying in the book industry: “Better off are you, with a pre-press review.”  If a new book hits the shelves with a comment on the back cover (which will obviously be a positive one), it can only help book sales.  “Love the story, 3 Cheers, Couldn’t Put it Down, I was howling!”—Rickey Jacobs, The [...]

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Perfect Results Not Guaranteed

The phone rang at about 8:00 p.m. on a Friday night. It was 1991, and No More Mac and Cheese, A Bachelor’s Guide to Cooking with Ease had just been published, with enormous fanfare in the U.S…really in California…actually Northern California…maybe more specifically San Francisco…ok let’s be completely truthful–the few blocks surrounding my apartment.  In [...]

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Books sell best when more than just the spine is showing.  When 5,000 copies of No More Mac and Cheese, A Bachelor’s Guide to Cooking with Ease, landed on our doorstep, we at MPC knew that creativity was in order.  With No More Mac and Cheese being our first title, sales of this magnitude were [...]

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When your new book is published, it is impossible to be overprepared for incoming calls from the press. With No More Mac and Cheese, A Bachelor’s Guide to Cooking with Ease, we heavily publicized the book when it was launched in 1990.  Knowing the appeal of a wire-bound, bachelor’s cookbook written in rhyme, our publicist [...]

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