Posted in Children's Book, Cookbook on Jan 15th, 2009
There’s an old saying in the book industry: “Better off are you, with a pre-press review.” If a new book hits the shelves with a comment on the back cover (which will obviously be a positive one), it can only help book sales. “Love the story, 3 Cheers, Couldn’t Put it Down, I was howling!”—Rickey Jacobs, The [...]
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Posted in Cookbook on Jan 5th, 2009
The phone rang at about 8:00 p.m. on a Friday night. It was 1991, and No More Mac and Cheese, A Bachelor’s Guide to Cooking with Ease had just been published, with enormous fanfare in the U.S…really in California…actually Northern California…maybe more specifically San Francisco…ok let’s be completely truthful–the few blocks surrounding my apartment. In [...]
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Posted in Cookbook, Uncategorized on Dec 22nd, 2008
Books sell best when more than just the spine is showing. When 5,000 copies of No More Mac and Cheese, A Bachelor’s Guide to Cooking with Ease, landed on our doorstep, we at MPC knew that creativity was in order. With No More Mac and Cheese being our first title, sales of this magnitude were [...]
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Posted in Cookbook on Dec 19th, 2008
When your new book is published, it is impossible to be overprepared for incoming calls from the press. With No More Mac and Cheese, A Bachelor’s Guide to Cooking with Ease, we heavily publicized the book when it was launched in 1990. Knowing the appeal of a wire-bound, bachelor’s cookbook written in rhyme, our publicist [...]
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